The External Communications, Marketing & Outreach Division is responsible for internal and external communications that engage and share information with customers, stakeholders and the public. The division is responsible for media and public relations, marketing, special events, creative services, community outreach and Muni customer service. The functional expertise of the division enables the SFMTA to keep customers, stakeholders and the general public informed about transportation services, as well as, capital improvement plans and projects that impact people and the communities we serve.
Division Purpose Statement
- We create and share content that's multilingual and accessible. This makes getting around San Francisco easy and enjoyable.
- We produce compelling campaigns and events. These grow and engage our diverse community of customers.
- We meet people where they are, seeking feedback and sharing results. This strengthens trust in the SFMTA.
- We amplify the public's voice to decision makers. This helps the SFMTA build a more equitable transportation network.
Deanna DeSedas
Chief of Staff & Customer Communications
Real-time Muni service alerts and customer service on Twitter (and via text and email) 5am to 9pm, Monday through Friday and on weekends. Muni Customer Service enables the SFMTA to build a workforce that embraces a culture of service and provides...
Kristen Holland
Marketing & Digital Communications
The Marketing and Digital Communications team oversees all the creative services for the agency, including our brand guidelines, photography and photo archive, graphic design, wayfinding and signage. We manage the public service announcment (PSA)...
Media Relations & Social Media
Drives efforts to increase public awareness and understanding of and confidence in the SFMTA and its role managing the city’s transportation system through robust relationships with media partners, media monitoring and proactively promoting the work...
Public Outreach & Engagement: Major Corridor, Capital Construction & Central Subway
Responsible for informing and engaging the public while supporting the delivery of projects to improve our transportation system. Working closely with Transit and Capital Programs and Construction divisions, this unit handles a wide variety of...
Public Outreach & Engagement: Building Progress and Transportation 2050
Responsible for informing and engaging the public and internal stakeholders to support the delivery of projects in the SFMTA's Building Progress Program and support communications for the Transportation 2050 effort.
