The Phase I FTA Report describes the origins of the National Transit Adaptation Strategy (NTAS) project and summarizes the findings from the Futures Phase development process. The goal of the NTAS project is to provide public transportation agencies with tools to rebuild public confidence in the transit services they provide and to build resilient public transportation systems.
The primary objective for this project is the development of tools and data-supported initiatives that any U.S. transit agency may implement to rebuild confidence in public transportation and quickly drive-up ridership. There are four key deliverables included in the strategy:
- Futures report that realistically identifies what the future will bring to set a path toward the most probable future scenario.
- Ridership profiles and personas that provide the industry with key market segments to manage their systems to, and thereby support operational efficiency.
- Specific marketing campaigns and messaging, which can be replicated and targeted to a particular rider persona and the future scenario anticipated by a transit system.
- Ridership model for transit agencies to assess potential ridership scenarios based on a range of potential initiatives.
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