The Transit Effectiveness Project (TEP), which aims to improve service reliability, reduce travel time on transit, and improve customer experiences and service efficiency, has identified Muni’s 28 19th Avenue Corridor as being a part of its proposed Rapid Network. The 28 19th Avenue and 28L 19th Avenue Limited bus routes together carry about 17,500 daily customers on an average weekday. The route’s study corridor is 3.4 miles of 19th Avenue between Lincoln Way and Junipero Serra Boulevard. The M Ocean View Line also travels through a portion of the study area. Within the study area, the 28 19th Avenue local service operates at an average speed of 9.9 miles per hour during peak periods. In order to reduce transit travel times and improve reliability within its proposed Rapid Network, the SFMTA proposes a toolkit of measures within the study area.